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titan. [ cheers and applause ] >> reporter: in april 2018 employees of oceangate including its ceo and co-founder stockton rush christened the brand new titan submersible it had just developed. the project was four years in the making. >> this will be one of the great moments of submersibles in that this technology is what we need to explore the ocean depth. we're going to go to 4,000 meters after our testing in the bahamas, assuming all things pan out as we expect and we validate our engineering. and that will open up 50% of the planet. >> reporter: oceangate used its social media channels and its website to drum up excitement about the titan. its website describes the titan as a state-of-the-art vessel used to explore the wreck of the titanic through its titanic expeditions. in one oceangate youtube video rush teased the submersible as a once-in-a-lifetime experience. >> you'll see things that no one has ever seen before. there is just a ton of things to look at. all kinds of amazing things