the game to make it better. he made the yankees into a great franchise that people, baseball fans across the world, either love order hated. he developed passion for winning. and that, you know, how many times have you ever heard with the yankees, you know, you either love him or hate him. but he had the money in new york. he built his television deal so he would have more money. and he just kept making good investments and rebuilding the team. yes, he spent a lot of money, but he also had a good farm system, and he understood the importance of that as well. >> mel, what you're saying, we all have heard of george steinbrenner, even if we grew up on the opposite coast, we can be a fan of the new york yankees even though we're so far away, or around the world for that matter. how are the fans reacting today? whether they loved or learned to love to hate him? >> well, i think react wig grief, especially yankees fans. he meant a lot to new york.