dennis basso is on madison avenue and on qvc selling faux fur amounting to tens of millions in sales. and it's not just designers. >> you have to feel how stretchy this is. >> reporter: even the kardashian sisters are getting into the game. but in order to stay, you have to sell. pressure's on. when you're on, it's like, sell, sell, sell. >> you have to sell. so we try to give as much information as we know about the product and why we love it and why we created it. what the fit's like, what the cut's like. and it helps for them to see it on us. >> reporter: it's all part of the game. >> they know, they know, they know how to move goods. it's a fascinating thing to watch. >> reporter: show hosts caress handbags, and what about candles? how do you sell products you can't smell? >> caramel, nutmeg -- >> there are tricks. >> they'll tell me to go back and say it because the customer