students, especially at the elementary level. and we had been going through several different proposals about advertising some of the things we're advertising signs in the athletic complex. and this came up, dave brought this suggestion in. and it did seem to be a better compromise compared to some of the other ideas we were being presented with. >> but beverly, you're not the only one who feels this way. the campaign for a commercial-free childhood gave us this response. it is not hard to imagine that students who serve as couriers for ads for pizza parlors and ice cream shops will lobby their parents to go to these locations the second they go home. participating in this scheme may cause a backlash against businesses since parents may view them as exploiters instead of community partners. david, do you -- why do you say that? what do you say to that? >> well, if their concerns are that the children are already being bombarded with advertisement, i'm afraid that