to live up to. >> maybe i'll have to see this. theaters aren't just for the motion pictures anymore. they're evolving, showcasing sports events, the concerts and opera. here's careen winter. >> reporter: tickets, check. coffee, check. frieda is heading to an l.a. movie complex. >> thank you. >> reporter: her friends have arrived and the show is about to start. let's go. >> reporter: but they're not heap for a movie. they're here for this. ♪ a live performance of the metropolitan opera transmitted to 600 cinemas coast to coast. >> it's a beautiful facility. the chairs are very, very comfortable and it's reserved seats. which is ideal. >> reporter: and a growing number of cinemas are complements their fair with alternatives like opera and classical music. the l.a. philharmonics beamed