jon: the holiday inn hotel chain is trying to stay relevant in these tough economic times, now it is relaunching itself, the makeover, pat of what's working on the road to recovery. phil keating is live in miami. phil. >> reporter: hi jon. the past three years for the hotel industry across the nation has been really, really rough, and the american hotel and lodging association points back to '07 crash of lehman brothers, and in that time, leisure travel dried up, especially the convention travelers, but in that time, holiday inn spent a lot of money on a massive makeover and today, it seems to be paying off. >> thank you for calling holiday inn. i'm stephen. may i help you. >> for every traveler making a new conservation -- reservation at a holiday inn. >> we've gotten rid of the bed spreads and replaced it with triple sheeting.