there's a simple plan and this book is not have a new husband by friday and both of those books share this, you know, it doesn't have to take forever to affect behavioral change in your life. >> on tuesday, in your five day, look at the family zoo you grew up in. that tells you a lot about where you are today, doesn't it? >> it really does. i'm the guy that did the birth order book years ago and, you know, in that birth order, your private logic, what you really think about yourself is uncovered. i grew up in a family of three with a sister who was perfect, a brother who was a quarterback in the football team. i graduated -- i graduated fourth from the bottom of my class in high school. i was in a reading group of a girl who ate paste. i got thrown out of cub scouts in college. and, you know, i'm a former dean of students here at the university of arizona. so i've lived this life. this book is autobiographical in nature. >> on wednesday, all the lies we tell ourselves.