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like this have the federal trade commission sounding the alarm this month warning of advancing artificial intelligence used to simulate someone's voice in impostor scams, the most commonly reported fraud in 2022 with losses jumping to $2.6 billion last year. >> it's critical that people are aware this technology is out there and that it's really very good. >> reporter: voice cloning isn't a new concept, but it's becoming more accessible, accurate, and easier to use thanks to ai. cybersecurity expert thiago enriquez, who says he's now seeing insurance claims for this kind of fraud, showed us just how easy it is. >> we're going to try to find some audio samples of you. >> reporter: he pulled videos from my social media and uploaded clips to one of a growing number of voice cloning programs. >> so it's literally a matter of dragging and dropping audio clips in this program. >> that's it. >> reporter: then typing in what to say and with the click of a button -- >> i already tried to call to bureau.