your business questions. eric and barry are with us once again. the first is about protecting your business. >> how does a small company that doesn't have a big legal staff protect its ideas and trade marks? >> should they be because reall is only as secure as the amount of money you have to defend it. if a large corporation wants to come in and swoop down and take your i.p. to base their product on it will be tough to defend it. i want to put that aside. businesses are not really about ideas. right? they are about the execution of those ideas. the entrepreneurs successful, ones that get out of their office, stop running the business plan and go out and take action, if you want to be successful in business, you have a dedicated sales channel and loyal customers, loyal employees. and maybe it is probably a good idea to have a lure on the side. >> that's what i mean. even if you get a patent for something you have to be prepared to defend that patent. >> absolutely. >> sit worth getting a patnent