two key swing county stops, washoe and carson city, make up over 18% of the state, combined ad spends has walloped those residents $19 each person and if that doesn't open up a lead, it may come down to this message to hispanic students in 2010. >> i don't know that all of you are latino, some of you look a little more asian to me. i don't know that. i've been called the first asian legislator in our nevada state assembly. >> all right, that was sharron angle during the ration of 2010 and for different reason both she, sharron angle, and harry reid underestimated the latino vote. reid won by beating poll estimates walking away with 90%. the president now leads with 74%. analysts saying because of this potentially hidden latino base, if it's close in nevada, chris, it's going democratic. >> it's very important to look at the latino vote, but if you spent any time there, you know