consider less platforms. sometimes i wonder if we should have started with only facebook and stayed with only facebook. >> i actually dedicate a time in the month when i'm thinking what do i want to tell to my add yechblts i'm trying to speak for myself. i will dedicate two hours a month. my team can put it out there when ever it's out there. don't outsource your authentic voice. >> what tools do you guys use? >> i don't --