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public relations are kep your small business capture lots of attention. if you're reckless with the media, you'll find yourself wishing you'd set up a game plan. here are five ways to sharpen your. pr plan. one, understand the reporter's role. journalists value their job and resent companies that try to cover them. two, don't go to the press too early. have your release reviewed by workers to make it sure it will benefit the target audience of readers. three, develop long-term relationships. pr is a process, not an event. you have to be patient and willing to consistently deliver reader valuable messages that make your business an asset to the media. four, be honest about bad news. in a negative situation, a company's character and style will greatly influence how the
public relations can help your small business capture lots of attention. if you're reckless with the media, you're going to find yourself wishing you set up a game plan. here's five ways you can sharpen your p.r. courtesy of smartceo.com. journalists value their job as independent observers. and resent companies that try to influence them. pitch with their goals in mind. two, don't go to the press too early. have your release reviewed by co-workers to make sure it's news-worthy and that the information will benefit the editor's target audience of readers. three, develop long-term relationships. p.r. is a process, not an event. you have to be patient and willing to consistently deliver reader valuable messages that make your business an asset to the media. four, be honest about bad news. in a negative situation, a company's character and style will greatly influence how the
facebook has been really successful for us. and it's -- sometimes i wonder if we started with facebook from the beginning and focus only on that one. then, you can do it best. >> and you can automate right? and add to it during the day. >> i automate. i actually dedicate a time in the month, where i'm thinking about what do i want to tell to my audience? and i'm trying to humanize it. it's the brand. i'm trying to speak for myself build up -- i'll dedicate two hours a month. these are my core messages. this is what i want to say to them. i'm thinking about -- the timing becomes less relevant than my team can go on automate it and put it out there when it's out there. but it's my voice. don't automate -- or don't outsource your authentic voice. the distribution can be automated. >> what tool do you use? >> i don't --
when it's handled correctly, public relations can help your small business capture lots of attention, but if you're reckless with the media, you're going to find yourself wishing you had set up a game plan before proceeding. here are five ways you can sharpen your pr courtesy of smart ceo.com. one, understand reporter's role. journalists value their job as independent observers. pitch with their goals in mind. two, don't go to the press too early. have your release reviewed by co-workers to make sure it's both newsworthy and that the information will benefit the editor's target audience of readers. three, develop long-term relationships. pr is a process, not an event. you have to be patient and willing to consistently deliver reader valuable messages that make your business an asset to the media. four be honest about bad news.
public relations can help your small business capture lots of attention. if you're reckless with the media, you're going to find yourself wishing you had set up a game plan before proceeding. here are five ways you can sharpen. understand reporters' role. journalists value their job as independent observers and resent companies that try to influence them. pitch with their goals in mind. two, don't go to the press too early. have your release reviewed by coworkers to make sure it's both news worthy and that the information will benefit the editor's target audience of readers. three, develop long-term relationships. pr is a process. not an event. you have to be patient and willing to consistently deliver reader valuable messages that make your business an asset to the media. four be honest about bad news. in a negative situation, a company's character and style will greatly influence how the press perceives and writes about
consider less platforms. sometimes i wonder if we should have started with only facebook and stayed with only facebook. >> i actually dedicate a time in the month when i'm thinking what do i want to tell to my add yechblts i'm trying to speak for myself. i will dedicate two hours a month. my team can put it out there when ever it's out there. don't outsource your authentic voice. >> what tools do you guys use? >> i don't --
unfair assessment, this is a way to get some -- i think critics would describe it as hush money, but a way to get money quickly to people so they get their complaint away and don't go to the press. >> and the sub story here is also that people -- a lot of folks that they quoted said working on capitol hill, they don't feel they can go to this committee because they feel they're going to be castigated for disloyalty if they even seek any help through this agency. >> we see this all the time, not just with this group, but also with the house ethics committee, and all of these other things. it's a universe that is controlled by the members of congress. these are very powerful people, and they have written laws that give themselves broad latitude for dealing with employees. it's stuff that you would never get away with in the private sector because we have lots of rules incidentally written by congress, too, that deal with what your rights are and how these things work. but they play by a different set of rules. martha: if anybody would be accounted -- accountable to