public relations can help your small business capture lots of attention. if you're reckless with the media, you're going to find yourself wishing you had set up a game plan before proceeding. here are five ways you can sharpen. understand reporters' role. journalists value their job as independent observers and resent companies that try to influence them. pitch with their goals in mind. two, don't go to the press too early. have your release reviewed by coworkers to make sure it's both news worthy and that the information will benefit the editor's target audience of readers. three, develop long-term relationships. pr is a process. not an event. you have to be patient and willing to consistently deliver reader valuable messages that make your business an asset to the media. four be honest about bad news. in a negative situation, a company's character and style will greatly influence how the press perceives and writes about
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