facebook has been really successful for us. and it's -- sometimes i wonder if we started with facebook from the beginning and focus only on that one. then, you can do it best. >> and you can automate right? and add to it during the day. >> i automate. i actually dedicate a time in the month, where i'm thinking about what do i want to tell to my audience? and i'm trying to humanize it. it's the brand. i'm trying to speak for myself build up -- i'll dedicate two hours a month. these are my core messages. this is what i want to say to them. i'm thinking about -- the timing becomes less relevant than my team can go on automate it and put it out there when it's out there. but it's my voice. don't automate -- or don't outsource your authentic voice. the distribution can be automated. >> what tool do you use? >> i don't --