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Yourbusiness@msnbc.com. it's time now to answer some of your business questions. let's get our board of directors in here to help us out. leo arussi, founder and president of a global customer service experience research and consulting firm, and he's also author of the new book "exceptionalize it! stop boring. start exciting your customers, your employees and yourself" and casandra dougan, founder and president of pisces, makes overboots to protect women's shoes from the element. i love how the book says excite yourself. >> absolutely. >> it's so important because a bunch of years in and you...

>> great to be with you, j.j. >> i think people need to understand, it doesn't need to be perfect and beautiful. but it needs to be compelling. >> we say that perfection is the enemy of getting it done right? >> yes. >> we all have these video paraphernalia at our fingertips. we have the phone. the smartphones, ipads and tablets. we have computers. >> i need to want to watch this right? i can't take out my phone and start videoing me. it has to be something that people want to see. >> it depends. what we were just watching is matt tomsho. he is a coach. he helps people find out who their custo...

Decades. i've taken it to the next level, adding in the vitamins the anti-nausea and the anti-inflammatories to deal with a las vegas-level hangover. >> dr. burke knew not only did he have to cure a hangover he had to make it convenient. so, he renovated an old gospel tour bus into a mobile treatment facility. and hit the strip. the hangover heaven bus will make stops to pick up people and treat them on-site. the company found the demand for one bus was too much to handle. they also opened a clinic on the strip. clients can opt for in-room treatments. >> your body starts feeling better. and on...

Instagram, as well. next week what's your relationship like with your would-be competition? we introduce you to one entrepreneur who believes collaborating is actually better than competing. >> even when we've talked with our friends or family about it like you work together with your competitor? and yeah. the answer is yes, we do. >> we'll tell you why you might want to give your competition a second look if you have things like customers and products in common. until then, i'm j.j. ramberg. remember, we make your business, our business. american express for travel and entertainment worldwi...

Business." or tweet us. and use #yourbizselfie. it's time to answer some of your business questions. let's get the board of directors in here. leo is the director of a consulting firm. and author of the new book "exceptionalize it." and the founder and president of pie pices, a group that makes boots that go over shoes to protect against the elements. a bunch of years in. and your eyes roll back. you need to keep that excitement. >> absolutely. >> let's get to the first question. it's about hiring. >> i have a question about staffing. does one focus on skills or