public relations can help your small business capture lots of attention. if you're reckless with the media, you're going to find yourself wishing you set up a game plan. here's five ways you can sharpen your p.r. courtesy of smartceo.com. journalists value their job as independent observers. and resent companies that try to influence them. pitch with their goals in mind. two, don't go to the press too early. have your release reviewed by co-workers to make sure it's news-worthy and that the information will benefit the editor's target audience of readers. three, develop long-term relationships. p.r. is a process, not an event. you have to be patient and willing to consistently deliver reader valuable messages that make your business an asset to the media. four, be honest about bad news. in a negative situation, a company's character and style will greatly influence how the
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