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No matter if you like it or not, networking is an important skill to have to grow your company. smartceo.com has five ways you can effectively network at the next event on your calendar. one, be smart about where you network. your time is valuable. only go to events where there's an extremely high chance your ideal clients will attend. two, be intentional about how you work the room. strategically place yourself somewhere you have access to the people you would like to talk to and strike up meaningful conversations. three, dress to impress. wear nonthreatening but eye-catching colors. dress th...

Public relations can help your small business capture lots of attention. if you're reckless with the media, you're going to find yourself wishing you set up a game plan. here's five ways you can sharpen your p.r. courtesy of smartceo.com. journalists value their job as independent observers. and resent companies that try to influence them. pitch with their goals in mind. two, don't go to the press too early. have your release reviewed by co-workers to make sure it's news-worthy and that the information will benefit the editor's target audience of readers. three, develop long-term relationships...