of his supply chain by producing the components he needed for his own cars instead of buying them for a third party. >> i'm going to make electrical parts, then i'm going to make an electrical company and supply my own tires. shoot, since i'm doing that this is the part that i really love i might as well sell it off to pontiac or whoever else. so that's the idea of this white label. >> with the fate of moody's always in the back of his mind he quickly realized that his restaurant portfolio, including campo, chez loui and burger heritage could benefit. >> why don't we create reno provisions. as we do that, we'll create a store. if we do that we might as well create white labeling sell it to ourselves, all our restaurants, then we also sell to other restaurants so we have these three levels three areas that we vertically integrated all coming from that one hub of