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per flight? maybe there is a better way. be careful what you wish for. nbc's sam brock has more on subscriptions but for travel. >> at a time when air fare has increased 40% year over year, travelers right now are just looking for some relief, frontier airlines program is unlimited flights for 799 bucks through cyber monday. and it does certainly offer that, but with plenty of parameters. now, for flexible flyers, that could work, as these programs are becomes more and more common. >> whether you're jet setting across parts of the country, or kicking back in the caribbean, on vacation, the new go wild pass from frontier airlines is looking to capitalize. with a couple of current trens. skyrocketing prices. travelers with more flexible schedules. and surging demand. >> a third of our customers today are flying five times or more per year. and that is actually double the rate that we had prior to the pandemic. so that's why we have created this product. to tailor it to their needs.