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and a victory by not having a significant loss, we're going to lose 40 seats and all that. i just think it's a matter of -- and this is not a criticism of press, it's an observation. there's a lot to be worried about around the world, and talking to a lot of reporters they tell me -- i better be careful what i say. a number of reporters have indicated that there's no editors anymore. >> huh. >> on what they do. and i had one reporter tell me that, you know, i'm a reporter but i got my -- one of my editors of the newspaper came to me and said you don't have a brand yet. it was a major newspaper. i said, well, i'm not an editorial writer. you need a brand so people will watch you and listen to you because of what they think you're going to say. and i just think there's a lot