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they have data, which is huge. it's not just democratic voters. >> that's massive. >> that is the key. it's coming from 47 states. it's coming from over 500 democratic organizations. they're giving data and benefitting from it. that's where this exchange works. the campaigns, especially a biden campaign, can use the data to figure out, where should we go more? which voters actually haven't been already contacted, like, 27 times, and which voters -- for instance, the data tells you if a voter is hostile, in addition to telling you who the voter likes. even if it is a local election. these are the issues a specific voter prioritizes. this is a massive amount of data the biden campaign will be tapping into. >> it is who you send emails to, who you send text messages to, where you send your door knockers to knock on a door. i've gone door knocker, i'm sure