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we know that arizona voters are practical folks. they've gone to the ballot before to protect important rights and what we saw in ohio is every time we put stuff like this on the ballot, voters are pretty smart, they know what's going on, we're really confident coming out. >> let's talk about the effort being made in arizona. you have until next july to collect around 400,000 valid signatures, about 5% of the states population. you've been quoted as saying it's a 40 to 50 million dollar project. where things now? >> we're at the very beginning, right? we filed our action committee, we are getting organized and sending fundraisers across the state. it's a heavy lifting or zona. we've done this before and we are, as i said, confident in arizona voters. >> what have you learned from successful efforts in other states? >> i think we've learned and we knew this and our hearts. voters are pretty smart.