different. >> i promise you can only wear that dress once. >> reporter: across the courts you should wimbledon whites, the women have been wearing colors. not just making a noise with their clothes. this was yesterday's match between victoria and daniela. there have been complaints and laughter from fans. it's all a far cry from wimbledon past. in time the players became more colorful. >> you cannot be serious! that ball was on the line! >> reporter: and now officials say they cannot turn the clock back. >> they're young people. we don't want to constrain them with our slightly old-fashioned fuddy-duddy approach, but that's not to say that we don't value tradition. >> reporter: even the fans are different these days. flying the flag on sneakers. >> very british. >> you can get everybody talking and people coming to wimbledon and people watching tennis, it's