Demand for luxury travel experiences in India is on the rise, with an increasing number of affluent travelers opting for premium services despite higher costs. The trend is evident in various sectors, including wellness retreats like Ananda in the Himalayas, which has seen a doubling of Indian guests since the pandemic. Companies are catering to this trend with upscale offerings, such as Thomas Cook's relaunch of premium European packages and Cleartrip's surge in sales of premium air tickets. This shift reflects a growing preference for exclusive and curated travel experiences among Indian travelers.