factmrMay 3, 2021 Durian Market Outlook Durian is known as the King of fruits and is the most highly prized fruit in Southeast Asia. It is a large edible fruit which is majorly cultivated in Indonesia, The Philippines, Malaysia, and southern Thailand. These countries also do export to other countries. The fruit has a mild sweet flavor but also have a pungent odor and the global durian market is in huge demand. The pulp which resembles in texture as a custard-like pulp, is eaten at various stages of ripening and used in a variety of sweet and savory dishes. The seeds of the fruit are also eaten when roasted in form of snacks. Due to its exquisite taste and flavor, it is highly favored in Asian countries, but due to its distinctive odor, it is less popular in Western countries for making cuisines. Durian flesh is popular for further processing in the food industry to make ice-creams, jams, desserts, and cakes. Durian can be canned and dried and can be stored with longer shelf life thereby retaining its taste and flavor.