Premiumization is driving growth of food chains like KFC, McDonald's, Popeyes: ICICI Securities, ET Retail : vimarsana.com

Icici Securities: Brands are tapping premiumization, Chizza by KFC (a pizza prototype); Oven Baked Pasta in PH and Burger Pizza in Dominos (a unique combination) and The Cajun flavour by Popeyes (the first to tap).

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