Alica Schmidt: In Photos, What To Know About The German Track Star GAVLE, SWEDEN - JULY 14: Nelly Schmidt, Corinna Schwab, Alica Schmidt and Luna Bulmah of Germany celebrate after the Women´s 4x 400m final during day four of the European Athletics U23 Championships 2019 at the Gavlestadion on July 14, 2019 in Gavle, Sweden. (Photo by Oliver Hardt/Getty Images for European Athletics) Social media has completely changed the way people live, and that includes athletes. Back in the day, only the best of the best received endorsements, but now with the addition of platforms like Instagram, TikTok, Twitter and Facebook, the game has completely changed. There are more ways for athletes to use their image and likeness to generate income outside of competing. A prime example of this evolution is German track star, Alica Schmidt.