"I have personally spoken to many of you through our inbox explaining the above and have apologised in regards to anything taken the wrong way or being insensitive with the comments made by our socials." Mr O'Shea said the restaurant's social media team "like to push the boundaries when it comes to their marketing". "Unfortunately they may have pushed the boundaries a bit too far this time with some of the comments made. "The point #3 was made in regards to social influencers and how they love to jump on bandwagons. They use these days to support an issue for the likes or clout, then move on to the next one, forgetting about the true cause.