Bob Chitester, RIP SHARE Bob Chitester was managing a small public television station in Erie, PA, when he got the big idea to persuade Nobel laureate Milton Friedman to write and narrate a 10‐part series on free markets for PBS. As unlikely as that prospect was, Bob made it happen. “Free to Choose” was broadcast on PBS beginning in January of 1980, and it made quite a splash just as Reagan and Thatcher were also starting to change the way people thought about markets and government. Milton and Rose Friedman wrote a book to accompany the series. But television helped take Friedman’s ideas from the pages of books to millions more people, and in the process Chitester made Friedman a bigger celebrity and a bigger influence than a mere Nobel Prize could accomplish.