Article - EMV Technology Eliminates Charge Backs & Transaction Fees - Fraudulent purchases are extremely difficult to accomplish with EMV cards because it is nearly impossible to counterfeit the microchip. Magnetic stripe technology exposes information the card holds to any card scanner. Bad actors can easily obtain that data and create fake credit or debit cards and use them fraudulently at merchant establishments. Still, even with all of that understanding, 25% of all merchants in the United States are estimated to continue to use the older magnetic stripe technology.