TASCHEN From the arcade games of the 1980s to the Tamagotchis of the '90s and early 2000s, there are a handful of toys that helped define each generation. And in TASCHEN's new book, Toys. 100 Years of All-American Toy Ads, authors Jim Heimann and Steven Heller examine the country's cultural evolution through the lens of the toy industry. Toys, now available for pre-order, gathers together 100 years of ads, ranging from easily forgotten trinkets to iconic favorites like the Slinky and Silly Putty. Spanning 528 pages, this book details how advancements in manufacturing, combined with a growing middle-class, created a perfect storm for consumers and helped the industry take hold for decades.