At the time of the study’s release in August 2020, Media Diversity Australia director Antionette Lattouf asserted “It is abundantly clear that Australian television news and current affairs media doesn’t reflect its audience and this has a flow on effect as to which stories are covered and how they are framed and told.” MDA Chair Isabel Lo also added “Unless we see change in both the composition of leadership teams and talent on screen — our media will remain disconnected from audiences whose engagement is already waning.” In a statement provided to PEDESTRIAN.TV, Michael Healy, 9Network’s Director of Television, said: “As we are in the midst of a global pandemic, 9Network is continuing to support community awareness regarding COVID and to be informed about the vaccination, this is our shot for Australia to be connected again. It is an internal initiative and there will be a number of promos rolled out during this campaign.”