Published on Today, 15 April, Amazon is opening an Amazon Fresh store in White City. This is the third Amazon Fresh convenience store to offer Just Walk Out Shopping in the UK. To shop the store, Amazon customers (no Prime membership required) simply use the Amazon app to enter and can put their phone away and shop for what they need like normal, bagging items as they go. Once they’ve completed their shopping trip, customers can just walk out. The Amazon Fresh store in White City will offer customers a wide selection of its private food brand, ‘by Amazon’. The brand has hundreds of products, including meat, fish, dairy, fruit and veg, bakery, freshly prepared meals and everyday essentials. Customers will also find a range of hot food throughout the day and delicious on-the-go meals for breakfast, lunch and dinner.