Why Streaming and VOD Providers are Moving to the Cloud See more videos like this on StreamingMedia.com. Read the complete transcript of this clip: Tim Siglin: This slide shows our data on moving infrastructure to the cloud. We asked it in two separate questions: Essentially, if you're thinking about moving to the cloud or have moved to the cloud, what's the timeframe for live streaming, and what's the timeframe for on-demand? As you can see, we have a fairly significant number of people who say they've already moved, and then we have another group of people who say they are planning to move. Let me speak to that one briefly. Again, this is raw analysis. What we find in this slide, in the initial analysis is there are particular groups, whether they're not-for-profits who have commented that they're too small, or if they're government organizations who feel like their content is for internal use, as opposed to external use. So there are reasons that companies have chosen not to move to the cloud, but interestingly, the reasons aren't things like cost or flexibility. Rob, what's your take on what we're seeing with people who have moved to the cloud or are looking to move to the cloud at a later date?