Updated: March 04, 2021 17:54 IST As the sustainable luxury brand makes it to its 25th year, designers and customers look back on favourite collections, motifs and more Share Article AAA Clockwise from top right: Earthsong Crescent Table Accents from the Good Earth x Vineet Kacker collab, Periyar - Art of Tea cup (circa 2007), the limited edition Wild Iris and Himalayan Poppy dinner sets, copper jugs (2006), and a suzani runner (2015)
As the sustainable luxury brand makes it to its 25th year, designers and customers look back on favourite collections, motifs and more Memory is a funny thing; you never know what can trigger it. A sound, perhaps, or a smell. At Good Earth, it is the fragrance of neroli with hints of frankincense. The signature scent has greeted customers since the design house’s first store opened at Mumbai’s Kemps Corner in January 1996. Another sensory teaser: founder Anita Lal’s curated playlists. For a recap, head to Spotify — the Good Earth Flashback25 has songs from the ’90s playlist, such as Mohammed Rafi tunes to Elvis Presley’s ‘