Midwestern grocer expands roster of ‘shop-in-shop’ departments Hy-Vee is partnering with The W Nail Bar to open several in-store nail salons this year. Plans call for the first The W Nail Bar location to open inside the Hy-Vee supermarket in Bettendorf, Iowa, in early April, Hy-Vee said Wednesday. More nail salons are slated to launch in stores across the grocer’s eight-state Midwestern market area by the end of 2021. A full-service, all-natural nail salon operator, The W Nail Bar offers a range of nail care services, including manicures, pedicures, nail art, waxing and tinting. The Columbus, Ohio-based company — with nine salons in Ohio, Virginia, Texas and Indiana — also offers its own line of all-natural, handmade nail products, which Hy-Vee said will soon be sold at selected stores.