Hyundai Dodges Chip Shortage, Sets U.S. Sales Records Hyundai Motor America is trying to work around the industrywide semiconductor chip shortage by trying to keep its focus on the brand’s biggest-selling models, the Tucson and Santa Fe CUVs, and the Elantra sedan, sales chief Randy Parker says. Hyundai Motor America reports its third consecutive month of record U.S. sales in May at 90,017, a 56% increase over May 2020 and a 36% increase over pre-COVID May 2019. “We’re not just observing the challenges, we’re trying to attack the challenges that are out there,” Randy Parker, senior vice president-national sales, says in a phone interview.