IBC Plans Hybrid Event for September, with Fallback Dates in December Building on its mission of Empowering Content Everywhere and serving the media, entertainment and technology industry, IBC today announced its strategic plan for 2021, focusing on the return of a live event in Amsterdam this year. IBC revealed plans to deliver a hybrid (physical and digital) event from 10th – 13th September 2021 and unveiled a fall-back option in early December 2021. “IBC Show 2021 aims to help the industry to re-engage after a very challenging year. We have a deep sense of purpose and focus on being the catalyst for the industry to come back from the pandemic – and as always, to create an event that is "by the industry, for the industry”. Our priority is to get back to doing business in a way that keeps everyone safe. We want to be transparent and fair with everyone and that’s why we are making our plans for this year clear now,” said Michael Crimp, Chief Executive of IBC. “We are all navigating the complexities of a global pandemic. While we are optimistic about the return of a live show this year, we are also realistic about the hurdles we need to overcome and are closely tracking the macro factors that will impact people's ability and willingness to return to mass gatherings.”