IBM, Joyalukkas to develop cloud e-commerce platform BENGALURU, India, 22 days ago IBM and Joyalukkas, India’s leading jewellery retailer, plan to design, develop and deploy a new cloud native e-commerce platform across 11 countries including India, UAE, USA, UK, Singapore, Malaysia, Bahrain, Qatar, Saudi Arabia, Kuwait and Oman. To navigate the constantly evolving nature of the jewellery business, from handling daily price fluctuations of precious metals and gemstones, to drawing insights from shopping patterns, the company was looking for a technology-driven solution that would enhance efficiencies, drive growth and boost resilience and adaptability. To help fulfil this objective, IBM has developed a highly flexible and secure cloud enabled e-commerce platform for Joyalukkas, built on Adobe’s Magento Commerce. The company has also engaged with IBM iX, the business design arm of IBM Global Business Services, to develop a clear roadmap for their digital journey. By leveraging a design thinking methodology, Joyalukkas was able to define the core objective of its new digital strategy as well as identify and narrow down its target audience which includes millennials and gold investors.