Lt. Gen Bhopinder Singh (Retd) Unknown to the author when he published his article Withering fate of Jammu/ Dogras (7th Dec), there was a write up by Prof RR Sharma Amazing Visions of Jammu: Janus Faced (28th Nov)in the Daily Excelsior critiquing the author’s earlier article Branding Jammu; The Most Valourous City of India (3rd Jun). While disagreeing with the author’s postulated hypothesis of selecting a Unique-Selling-Propo-sition (USP) for Jammu is part of a healthy, intellectual and necessary debate – however, misquoting from the article and its suppositions, is not appropriate. Prof Sharma misrepresents in his article that the author had referenced Kolkata and some other cities as examples of potentially Valourous cities by writing, “There are several cities is India, which have to their credit their valourous legends. Their names are mentioned by Gen. Bhupinder Singh such as, “Hyderabad, Varanasi, Chandigarh, Kolkota” Most hilarious is his description of Kolkota He writes “Kolkota has amplified its year long revelry and festivity”. I am, rather amused Kolkota is known for its great “sons of the soil” such as Rabindranath Tagore, perhaps the first Indian to be honoured with ‘Nobel Prize’ There are several other Bengalis, who are well known and admired in the whole country.”. This is certainly an imaginative interpretation of what was actually written as the author had explicitly stated that different cities in India are known by various brands/ monikers owing to the USP that each has appropriated and invested in e.g. IT-based references for Hyderabad, Planned City-based references for Chandigarh, ‘City of Light’ for Kolkata etc. I quote from the actual text of the article published on 3rd June, “Hyderabad cleverly dovetailed its Information Technology (IT) forays towards ‘Cyberabad’, Chandigarh remains the quintessential ‘Planned City’ or ‘City Beautiful’, Varanasi invokes its timeless antiquity and religiousity to be the mystic ‘the City of Lights’, Kolkata has amplified its year-round revelry and festivity in a ‘City of Joy’ that never disappoints etc. Even States like Kerala have invested heavily and reaped the benefit of its ‘God’s own country’ to signify the multitude of religious denominations. Just having all the elements of a brand are not enough, as they need to be chiseled, articulated and creatively posited for public consumption”. Nowhere was Kolkata referenced as an example of a potentially Valourous city as implied and decried, in Prof Sharma’s suggestions. One can intellectually differ on opinions i.e. whether to call Jammu: The Most Valourous City of India or not, but we cannot differ on stated facts, as were published.