‘Biggest dairy breakthrough since pasteurisation’: Aussie firm set to launch high-nutrient, high-digestibility milk products this year Australia-based Naturo is set to launch its high-nutrient, high-digestibility fresh milk products processed without pasteurisation this year, using world-first technology that will also allow for extended shelf life. According to Naturo Founder and CEO Jeff Hastings, Naturo will be launching a range of nutrient-rich milk products with high digestibility and long shelf-life in March to April this year under the Wholey Milk Company brand. “We will start with select retail outlets in Queensland first before expanding production and supply nationally, and then internationally in 2022,” Hastings told