Provided by Business Wire May 20, 2021 11:00 AM UTC IHOP® Reveals Plans to Debut flipâd by IHOP, a New Fast Casual Concept Launching Summer 2021 The First flipâd by IHOPâ Restaurant is Expected to Open in New York City This Summer with Three Other Locations Planned for This Calendar Year flipâd by IHOP Will Feature an All-Day Menu Inspired by IHOP Favorites with a Primary Focus on Fresh and Quality Ingredients, To-Go, Delivery and Technology Today, IHOP® unveiled the latest plans to launch a pilot of its new fast-casual concept, flipâd by IHOP (flipâd). The new brand aims to address the growing demand for made-to-order breakfast, lunch and dinner that is convenient and fresh, all at a great value, allowing guests to enjoy an exciting menu of IHOP-inspired favorites in an innovative way.