Improving Access in a Post-Pandemic World Thereâs important work to be done to move our industryâs priorities forward Author: Jun 1, 2021 During the past year, we have all navigated uncharted waters and dynamic change at nearly every turn. It has affected us as individual leaders, as employees and as consumers. These ever-changing conditions are almost certain to continue as the world redefines how it works, lives and plays. Through it all, we have learned that leadership matters and remaining intentional in setting a strategic direction will be more important than ever in the days ahead. One way NMMA leads is through our programs and services, which are carefully designed to serve the best interests of our members. We stay rooted in our mission — to ensure the growth and success of the recreational boating industry — and vision that recreational boating is the No. 1 leisure activity in America, with a united emphasis on creating transformational experiences for all. And like many who have successfully weathered the pandemic, we ground ourselves in our most important and integrated areas of strategic focus: advocacy and market expansion.