There were hopes for a Japanese-financed steel mill in Kitimat and talk of copper smelters. Kitimat competed with Prince Rupert to be the export point for coal from still undeveloped mines. The forest industry had long been a regional mainstay, with sawmills in small towns and pulp mills in Kitimat and Prince Rupert. But there were plans for more logging to feed more mills. Dams would capture the waters of large rivers, forcing the flows through power-producing turbines. When the citizen group Victims of Industry Changing the Environment, or VOICE, emerged in the late 1960s under the umbrella of the Kitimat-Terrace and District Labour Council, Jensen provided its philosophical base.