Built on customer trust and forging relationships directly with consumers, Noli Yoga was founded according to a mission that afforded a fashion-driven activewear product through connections with the brand’s clients. What started as a side project for Chief Executive Officer and Creative Director Slava Furman, who was working in a corporate role when the label launched in 2015, Noli Yoga began as a labor of passion. Working with bright colors for the collections, Furman recognized the connection between striking hues and success selling through social media. “From the start I had a vision to create superior-quality pieces that combined luxe style with topnotch comfort and performance,” Furman said. “Ensuring the line was front and center, we were one of the pioneers in the direct-to-consumer model on social media. We saw that people were drawn to bold and bright designs when shopping online, so we continued to push the boundaries on our pieces while making sure they remained cutting edge and on-trend.”