analysis Eddie McGuire tried to spin the Collingwood racism report, but missed his chance to inspire real change at the club By ABC National Sport Reporter, David Mark Posted TueTuesday 2 updated TueTuesday 2 Eddie McGuire has come under pressure over his response to the Collingwood racism report. ( Print text only And so began one of the most astonishing sport press conferences in living memory. Who else but Eddie McGuire could try to spin what demonstrably was not a proud day for Collingwood into a positive? Watch 1 Eddie McGuire says Collingwood is now committed to changing for the better. But this was Eddie McGuire; master salesman, king of Melbourne, Eddie Everywhere — operating as he has done so many times over his long career as president of the most famous football club in Australia.