She says it’s challenging to operate a business virtually in the absence of physical markets. 27 Jan, 2021 - 01:32 PM IST | By indiantelevision.com Team MUMBAI: Today, more than ever before, there’s a huge demand as well as outflow of Indian content in the international market. This has opened up avenues of content acquisition and syndication and broadcasters have leapt at this opportunity to boost their revenues. Media reports state that internationally, the market for content syndication is expected to be around Rs 1,700-1,800 crore and is growing steadily. One such player is In10 Media Network, which is actively looking to adopt content syndication as part of its revenue model. The network is seeing a lot of interest from partners across the world because its primary target is the Indian diaspora which is interested in history and mythology, as well as those who desire to know more about India. Apart from developing original IPs, the network is also delving into content syndication. However, as the Covid2019 crisis continues to have a material global impact on the media and entertainment industry, it’s challenging to operate business virtually in the absence of physical markets. In an interaction with indiantelevision.com’s Shikha Singh, IN10 Media Network syndication & acquisition AVP Adita Jain spoke at length about the network's plan going forward, newly acquired content, demand for Indian shows and much more.