Chennai (Tamil Nadu) [India], October 19 (ANI/NewsVoir): The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat, to provide insights on how influencer marketing has become one of the most important channels that big brands are leveraging as part of their digital marketing. The report is based on over 500+ survey responses by Indian content creators, and over 60 marketers in the April to June period of this year. Suneil Chawla, Co-founder, Social Beat, said on the launch of the report, "We were ahead of the curve in launching Influencer.in, and these trends confirm our belief that this Industry is integral to digital marketing. For we foresaw that content across multiple platforms, video content and story-telling in regional languages will gain traction with growth in devices and Internet access. We were confident that influencers across the spectrum, irrespective of their size, would be in demand from brands based on their style, specialty and content. While video content is the preferred form of content due to its story-telling potential, the emergence of new social media tools is something to watch out for." A summary of the report's key findings are The Influencer marketing industry's value is estimated to grow at a compound annual growth rate of 25 percent over the next 5 years to reach Rs. 2,200 crore by 2025 from Rs. 900 crore in 2021. The projected meteoric rise of the industry can be attributed to the steep growth in the number of creators, and the increasing partnerships between brands and creators, to deliver compelling, relatable story-telling content to the target audience. Today, 61.2% of all brands recognize the power of influencer marketing to tap into a newer audience pool to boost brand awareness. Larger organizations have recognized influencer marketing as integral to their digital marketing strategies, while smaller organizations recognize its importance, but are yet to invest significant resources into influencer marketing. According to the report, 50% of marketers stated that they spend up to 10% of their digital marketing budget on influencers annually. While 10 per cent of the respondents dedicate over 40% of their annual digital marketing budget to influencer marketing. Instagram is most used by content creators, who are leveraging content formats such as reels to expand their reach. Around 36.9% of brands rely on Instagram for their dedicated influencer marketing efforts. YouTube, has 20.6% of brands relying on long-form video content on the platform. Facebook continues to be popular, with 18.7% of brands using it for influencer marketing. Although many short video platforms such as Josh (1.9 per cent), ShareChat (2.3 per cent), MX Takatak (2.8%) are emerging, they are still way behind Instagram and YouTube. Snapchat and Moj are becoming popular with content creators with 17.79% of creators on Snapchat, and 8.53% on Moj. Brands leveraging their product or service through influencers on these platforms can help them create brand awareness and engagement, educate users about their product or service, drive incremental revenue via conversions or target a niche audience. Speaking about the report, Arushi Gupta, Head - Influencer.in, said, "Instagram, YouTube and Facebook continue to be the preferred platforms for most creators. Short-form videos account for the largest pie of content at 33.8%, carousel posts/videos account for 25.8% of content, statics account for 24% and long-form videos account for only 15.7% of content. It will be interesting to see how influencers adapt their content to emerging short video platforms. As the market evolves, we will continue to make Influencer.in the most technologically advanced platform for ease of use, verified creator profiles, analytics, and reporting for both brands and creators." The report also throws up some interesting insights about how both brands and influencers approach collaborations. While brands choose influencers that resonate and amplify the brand's essence, influencers too are increasingly discerning about the collaborations they do. For established content creators make consistent efforts to build an audience base who trusts them, so they are looking for quality, relevant and meaningful collaborations. Another interesting insight is how brands and creators are looking at collaborations. While 58% of brands prefer working with an influencer for an average duration of one month doing short term promotions, 91% of influencers are looking for a long-term relationship. Some brands such as SnapDeal, TataCliq, BharatMatrimony, Jupiter, Dhani, Gamezy, have understood the value of long term collaborations, and entered into long-term contracts with influencers. Influencer.in is India's fastest growing influencer marketing platform. An ROI Driven Influencer marketing agency with authentic storytelling via 70,000+ content creators & influencers in India. With their web and app platform, Influencer.in help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTak & industry-specific platforms. Influencer.in has a 50-member team with in-house expertise in creating content across multiple languages. With focus verticals including Retail, FMCG, consumer apps, BFSI, and eCommerce, the company's marquee clients includes Jaquar, Marks & Spencer, Khatabook, Indiabulls, Tata Cliq, Swiggy, Beardo, Unacademy, Boat Headphones, Himalaya Pharma, Tata Mutual, Pubg, Rummy Culture, Oziva, Man Matters, Bewakoof.com and Naturals Salon amongst others. This story has been provided by NewsVoir. ANI will not be responsible in any way for the content in this article. (ANI/NewsVoir)
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India , Dhani , Uttar Pradesh , Suneil Chawla , Tata Cliq , Aarushi Gupta , Instagram , Youtube , Marks Spencer , Linkedin , Twitter , Facebook , Tamil Nadu , Influencer Marketing Report , Social Beat , Boat Headphones , Himalaya Pharma , Tata Mutual , Rummy Culture , Man Matters , Naturals Salon , Chennai Tamil Nadu India , Ctober 19 Ani Newsvoir The Influencer Marketing Report 2022 Was Released By In , N Influencer Marketing Platform And An Initiative By Social Beat , O Provide Insights On How Influencer Marketing Has Become One Of The Most Important Channels That Big Brands Are Leveraging As Part Their Digital Report Is Based Over 500 Survey Responses By Indian Content Creators , Nd Over 60 Marketers In The April To June Period Of This Year Suneil Chawla , Co Founder , Aid On The Launch Of Report , Uot We Were Ahead Of The Curve In Launching Influencer , Nd These Trends Confirm Our Belief That This Industry Is Integral To Digital Marketing For We Foresaw Content Across Multiple Platforms , Ideo Content And Story Telling In Regional Languages Will Gain Traction With Growth Devices Internet Access We Were Confident That Influencers Across The Spectrum , Rrespective Of Their Size , Ould Be In Demand From Brands Based On Their Style , Pecialty And Content While Video Is The Preferred Form Of Due To Its Story Telling Potential , He Emergence Of New Social Media Tools Is Something To Watch Out For Quota Summary The Report 39s Key Findings Are Influencer Marketing Industry Value Estimated Grow Ata Compound Annual Growth Rate 25 Percent Over Next 5 Years Reach Rs 2 , 200 Crore By 2025 From Rs 900 In 2021 The Projected Meteoric Rise Of Industry Can Be Attributed To Steep Growth Number Creators , Nd The Increasing Partnerships Between Brands And Creators , O Deliver Compelling , Elatable Story Telling Content To The Target Audience Today , 1 2 Of All Brands Recognize The Power Influencer Marketing To Tap Intoa Newer Audience Pool Boost Brand Awareness Larger Organizations Have Recognized As Integral Their Digital Strategies , Hile Smaller Organizations Recognize Its Importance , Ut Are Yet To Invest Significant Resources Into Influencer Marketing According The Report , 0 Of Marketers Stated That They Spend Up To 10 Their Digital Marketing Budget On Influencers Annually While Per Cent The Respondents Dedicate Over 40 Annual Influencer Instagram Is Most Used By Content Creators , Ho Are Leveraging Content Formats Such As Reels To Expand Their Reach Around 36 9 Of Brands Rely On Instagram For Dedicated Influencer Marketing Efforts Youtube , As 20 6 Of Brands Relying On Long Form Video Content The Platform Facebook Continues To Be Popular , Ith 18 7 Of Brands Using It For Influencer Marketing Although Many Short Video Platforms Such As Josh 1 9 Per Cent , Harechat 2 3 Per Cent , X Takatak 2 8 Are Emerging , Hey Are Still Way Behind Instagram And Youtube Snapchat Moj Becoming Popular With Content Creators 17 79 Of On , Nd 8 53 On Moj Brands Leveraging Their Product Or Service Through Influencers These Platforms Can Help Them Create Brand Awareness And Engagement , Ducate Users About Their Product Or Service , Rive Incremental Revenue Via Conversions Or Targeta Niche Audience Speaking About The Report , Ead Influencer In , Aid , Uot Instagram , Outube And Facebook Continue To Be The Preferred Platforms For Most Creators Short Form Videos Account Largest Pie Of Content At 33 8 , Arousel Posts Videos Account For 25 8 Of Content , Tatics Account For 24 And Long Form Videos Only 15 7 Of Content It Will Be Interesting To See How Influencers Adapt Their Emerging Short Video Platforms As The Market Evolves , E Will Continue To Make Influencer In The Most Technologically Advanced Platform For Ease Of Use , Erified Creator Profiles , Nalytics , Nd Reporting For Both Brands And Creators Quot The Report Also Throws Up Some Interesting Insights About How Influencers Approach Collaborations While Choose That Resonate Amplify Brand 39s Essence , Nfluencers Too Are Increasingly Discerning About The Collaborations They Do For Established Content Creators Make Consistent Efforts To Build An Audience Base Who Trusts Them , O They Are Looking For Quality , Elevant And Meaningful Collaborations Another Interesting Insight Is How Brands Creators Are Looking At While 58 Of Prefer Working With An Influencer For Average Duration One Month Doing Short Term Promotions , 1 Of Influencers Are Looking Fora Long Term Relationship Some Brands Such As Snapdeal , Atacliq , Bharatmatrimony , Jupiter , Gamezy , Ave Understood The Value Of Long Term Collaborations , Nd Entered Into Long Term Contracts With Influencers Influencer In Is India 39s Fastest Growing Marketing Platform An Roi Driven Agency Authentic Storytelling Via 70 , 000 Content Creators Amp Influencers In India With Their Web And App Platform , Nfluencer In Help Brands Create Quality Content And Amplify The Reach Among Target Audience By Leveraging 70 , 000 Verified Digital Influencers Across Instagram , Amazon , Doj , Akatak Amp Industry Specific Platforms Influencer In Hasa 50 Member Team With House Expertise Creating Content Across Multiple Languages Focus Verticals Including Retail , Mcg , Consumer Apps , Fsi , End Ecommerce , He Company 39s Marquee Clients Includes Jaquar , Marks Amp Spencer , Khatabook , Indiabulls , Swiggy , Beardo , Unacademy , Pubg , Roziva , Ewakoof Com And Naturals Salon Amongst Others This Story Has Been Provided By Newsvoir Ani Will Not Be Responsible In Any Way For The Content Article ,
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