Wednesday, 10 February 2021, 1:10 pm It’s looking a touch quixotic, but the News Media Bargaining Code has become Australia’s weapon of choice in attempting to redistribute proceeds from big tech into the coffers of a withering fourth estate. It has now reached a point of sufficient concern for Google as to become threatening, winding its way to a Senate Committee Inquiry before going to Parliament for a vote. The Code aims to remunerate news media businesses for content they generate that is subsequently found through searches on digital platforms. The body behind its drafting, the Australian Competition and Consumer Commission, states