Hippo This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Hippo is going public through a merger with Reinvent Technology, a SPAC led by Reid Hoffman. The deal values the home insurance startup at $5 billion and will unlock $1.2 billion in capital. Hippo's announcement comes on the heels of a string of public market debuts for insurtechs. When Hippo cofounder and CEO Assaf Wand considered taking his insurtech public, he didn't know whether to pursue a traditional IPO or explore a merger with a special purpose acquisition company, or SPAC . But the choice quickly became clear when two of the biggest names in tech, LinkedIn cofounder Reid Hoffman and Zynga founder Mark Pincus, entered the picture with their SPAC.